Abriss Schuhmacher

Service Website
ROLE
UX/UI Design | Research | Content Strategy | Prototyping
TOOLS
Adobe Photoshop  | Figma | Miro | WordPress | Google Analytics
LOCATION & YEAR
Germany | 2024

Summary

Abriss Schuhmacher, a demolition company, sought to build their first-ever website to establish a strong online presence, attract customers, and showcase their expertise and services.

Problem Statement

Abriss Schuhmacher had no digital platform to showcase their services, making it difficult for potential clients to find and evaluate them online. With competitors leveraging their websites to attract leads, it became essential for Abriss Schuhmacher to establish a professional, informative, and SEO-friendly online presence.

Goals and Objectives

Primary Goal:

To create a visually appealing, SEO-optimized, and user-friendly website that positions Abriss Schuhmacher as a trusted leader in the demolition industry.

Success Metrics:

  • Achieve a minimum of 500 monthly users within the first year.
  • Drive traffic organically through blog content.
  • Provide a seamless user experience across devices

Ideation & Strategy

Website Goals:

  • Build trust through a professional and clean design.
  • Highlight the company’s expertise using testimonials, project case studies, and imagery.
  • Create a blog to educate users and improve search engine rankings organically.

Optimized the site for mobile and tablet devices to ensure a seamless experience across all platforms.

Final Outcome

Launch:

The website (abriss-schuhmacher.com) successfully launched within the three-month timeline and exceeded expectations in its first year.

  • Gained 600 monthly users organically in the first year.
  • Attracted consistent traffic without any paid advertising.
  • Built credibility and trust through professional design and informative blogs.

Ongoing Impact:

I continue to collaborate with Abriss Schuhmacher to expand their content strategy, publishing regular blog posts that address industry trends and customer pain points.

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