Senior UI/UX Designer
& Digital Product Strategist

8+ years of experience in architecting high-performance B2B, B2C, and eCommerce ecosystems.

I work with agencies and businesses to translate complex requirements into digital products ready for development. I have experience with everything from omnichannel retail systems to mobile-first designs, and I focus on ensuring that business goals and user needs align. Whether I’m leading a new project or helping out when things get busy, I aim to deliver work that is precise, reliable, and technically strong.

Let's work together

UI/UX Design

Easy Communication

Team Collaboration

Coversion Rate Optimization

Wireframes

SEO Strategy

Stakeholder Management

Prototypes

What I Bring to Your Team

I have spent more than 8 years making sure strategy and high-performance design work together.

I have worked in telecommunications, large companies, and as a freelancer. This gives me a broad perspective. I design digital products that connect stakeholders' needs with users' needs, helping boost acquisition, retention, and revenue.

Strategic UI/UX & Problem Solving

I turn complex business needs into easy-to-use user flows. By focusing on designs that drive conversions, I create interfaces that help increase click-through rates and sales.

Technical Leadership & Cross-Team Synergy

I am comfortable with both design and coding, so I work smoothly with engineering teams. This helps avoid problems during development and keeps the final product true to the original design.

The Bridge: User-Centricity vs. Business ROI

A solution only works if it helps the business succeed. I act as the link between user needs and business goals. My UX choices are shaped by your sales targets to help your bottom line.

High-Fidelity Coded Prototypes & Precision Handover

I help developers by giving them coded prototypes and detailed mockups. This allows for real testing and feedback before production, saving time and reducing development costs.

"Abriss-Schuhmacher.com went from invisible to roughly 1,000 organic clicks per month with my SEO strategy—and that’s just one example of the results I love creating."

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case
study

What I offer as a strategic parner

I create digital frameworks that combine effective visual design with reliable technical performance.

I create digital tools that grow with your business and show real results. I blend design, performance, and search optimization so every det

Get in touch for more info

Strategic UI/UX Design

I focus on making designs that help visitors take action. I map how users move through your site and fix any confusing spots, so people stay engaged and your sales process runs more smoothly.

Full-Stack Web Development

I build custom WordPress sites that you can count on and manage easily. I make sure your site works well on phones, is accessible to everyone, and can grow with your business.

Organic Growth & SEO Strategy

Getting noticed online is key. I use smart SEO and content strategies from the start, so your site stands out and brings in the right visitors.

Performance & Technical Stewardship

I handle the technical side so your site stays up, secure, and running fast. You can focus on growing your business while I handle the rest.

Selected
projects

I help you make better websites, apps and other digital products work better—from the way they look and feel, to how fast they load, to how easily they’re found on Google.

With experience in UX design, WordPress, SEO, and ongoing maintenance, I take care of the details so you can focus on running your business. Whether it’s a full redesign or just a quick fix, I make digital products perform better and easier to manage.

HydroCollagen homepage above the fold on a laptop

Developing an eCommerce shop for HydroCollagen to increase sales and user retention

Auralis homepage above the fold on a desktop computer screen

Auralis: A Greenfield Omnichannel eCommerce Project

Abriss homepage on a laptop, above the fold

User-centered website for a demolition company to increase awareness and inquiries

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Senior UI/UX Designer & Digital Product Strategist